Top 5 Social Apps in South Africa: Q2 2023 Performance

In the second quarter of 2023, the top 5 social apps in South Africa showcased varied performance metrics on a unified platform. Here’s a detailed look at the weekly downloads, revenue, and active user trends for these apps.

TikTok experienced substantial growth in both downloads and active users. Weekly downloads peaked at approximately 270K in mid-June, reflecting a steady upward trend from around 153K at the end of March. Revenue also saw fluctuations, with a notable increase to $208K in late May. Active users grew from 4.5M in late March to nearly 4.9M by the end of June.

Bigo Live - Live Streaming App showed modest but consistent performance. Weekly downloads hovered around 3K, with slight increases throughout the quarter, reaching 3.8K by the end of June. Revenue peaked at around $14K in mid-April before settling down to approximately $5.5K by the end of June. Active users remained relatively stable, fluctuating around the 28K mark.

Grindr - Gay Dating & Chat maintained a steady performance with weekly downloads ranging between 1.1K and 1.6K. Revenue saw minor fluctuations, peaking at $8K in the last week of June. Active users were consistent, averaging around 51K throughout the quarter.

Facebook continued its strong presence with high download and active user numbers. Weekly downloads ranged from 139K to 182K, with a noticeable peak in mid-June. Revenue showed a slight upward trend, reaching around $4K by the end of June. Active users consistently remained above 19.6M, peaking at 20.7M in the last week of June.

Poppo live had a more modest performance. Weekly downloads ranged from 189 to 376, with a peak in the last week of June. Revenue saw minor fluctuations, peaking at around $3K in late May. Active users showed a slight increase, growing from 879 in late March to 1.1K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.